What We Do

Information, Education and Communication (IEC)



UMC believes that communication holds the key to successful implementation of projects that ultimately affect the lives of citizens. A reform agenda needs to be properly communicated to make people understand the importance of the project and the difference it will make to them. For the successful implementation of reforms and policy change requires an effective communication strategy that works like a binding material- making people understand the reforms, convincing policy makers on its requirement, inspiring people to demand for that change, participate in the process and eventually advocate to effect that policy change.

​UMC designs effective communication strategies for the target audience as it knows that a well-designed strategy creates an environment of understanding, harmony and co-operation among the stakeholders.

Design and Content Development for Mass Communication and Management of IEC process for the Solid Waste Management Department of Ahmedabad Municipal Corporation  


Client: Ahmedabad Municipal Corporation (AMC)

Duration: October 2011- June 2012

Location: Ahmedabad


With the rapid growth in terms of population and spatial spread, Ahmedabad Municipal Corporation covers a total geographic area of 464.16 Sq.km and had above 60 lakh population administered in 6 Zones with 64 Election Wards. Ahmedabad City generated about 2600 metric tons (MT) per day of solid waste which doubled in a decade. ( Data as per the year 2012).  In its endeavor to keep the city clean, the Solid Waste Management (SWM) department of AMC took many initiatives that included law enforcement through mobile courts, improved collection by way of Door-to-Dump solid waste collection, strengthening and modernization of street sweeping, maintenance of public latrines and toilets, protected and safe transportation of solid waste, public-private partnership based processing plants, etc. AMC recognized that in parallel to investments and regulations, Information, Education, and Communication (IEC) is an important element to improve Ahmedabad’s SWM.

To facilitate the implementation of IEC in AMC’s SWM initiative, UMC developed the following variety of communication strategies.


Related Resource Document 

For more information contact us at info@umcasia.org 


CityLinks Post-Tsunami Recovery Program in Cuddalore and Nagapattinam, Tamil Nadu, India in partnership with Cities of Florida, USA


Client: United States Agency for International Development (USAID)

Location: Cuddalore and Nagapattinam, Tamil Nadu, India, and Florida, USA

Duration: April 2005 - April 2007


On December 26, 2004, a tsunami destroyed India’s southern coast leaving behind hundreds of dead, damaged property worth millions, and shambled infrastructure. The districts of Cuddalore and Nagapattinam in Tamil Nadu state bore the maximum brunt. In Nagapattinam, 6,065 people lost their lives and 1,922 were reported missing. The death toll in Cuddalore reached 617 and 192 were reported missing. Nearly 2,96,000 people in both districts were directly or indirectly affected by the disaster. To assist with the recovery process, the International City/County Management Association (ICMA), with financial support from the United States Agency for International Development (USAID) launched the CityLinks Post-Tsunami Recovery Program. The CityLinks Program brought together city practitioners of Palm Bay, Palm Beach Gardens, Port Orange, and Oldsmar, Florida (US) with city officials of Cuddalore and Nagapattinam to share resources and technical expertise to improve the lives of urban residents. 

This program was supported by UMC, in partnership with representatives from Florida analyzed the technical assistance needs and implemented various pilot projects to aid recovery of Cuddalore and Nagapattinam. The partner cities selected target areas in the two cities for technical assistance — CAD mapping, financial management strategies, improved water supply services, flood mitigation, playground, and park redevelopment.

CAD Mapping: UMC realized that the implementation of plans for the physical improvement of cities is possible only with updated topographical and land use maps. Officials from visiting US cities realized that both Cuddalore and Nagapattinam had ancient maps. Satellite images of the cities were procured, interpreted, and verified. Local government officials provided old maps of the cities to verify details of municipal wards and boundaries. Florida officials trained local government officials in the usage of AutoCAD to develop an interactive and vibrant mapping system.

Financial Management Strategies:  UMC/ICMA targeted re-engineering of financial procedures and systems of the two cities and worked to reconcile accounts of property tax, water charges, and professional tax. Following an extensive survey of existing properties in Cuddalore, UMC/ICMA and the US delegation along with local government officials undertook identification of new properties. The survey helped update the database with over 10,000 new properties and also revealed vital information about the number of properties escaping the tax net due to lax officials. The restructuring of the financial system gave the cities over 75% increase in their assessments with over $800,000 in back taxes collection and $540,000 collected subsequently from other cities.

Improved Water Supply Services:  UMC/ICMA improved access to and quality of drinking water. The overall objective of the water improvement programs at Cuddalore and Nagapattinam was the improvement of the existing water supply system in relation to quality and quantity of water provided to each user by the municipality; improvement in access to information for citizens and increase transparency in urban governance for better service delivery. UMC/ICMA conducted a survey of citizens to determine why some residents of both cities did not connect to the municipal water system followed by a water testing study at the end-user level. The team also procured 13 and 12 pressure gauges for Nagapattinam and Cuddalore respectively and installed them to enable monitoring of water supply pressure. To protect the consumers from health risks, the team installed a 4kg capacity chlorinator with 2 cylinders (one as standby) with auto change over the system for each town to ensure a better quality of water. The CityLinks team then developed a public awareness campaign to educate citizens about the actions undertaken by municipal corporations of Cuddalore and Nagapattinam following the survey to convince citizens about the quality of water. At the end of the program, almost 20,000 citizens in each of the cities had access to safe drinking water.

Flood Mitigation: Cuddalore and Nagapattinam’s infrastructure decay increased due to the lack of a proper, implementable flood mitigation plan. The objective of the CityLinks project was to build the capacity of the two cities to mitigate the impact of future floods resulting from heavy rains, storm surges, and tsunamis. In order to reduce the risk of flooding in Cuddalore and Nagapattinam, the CityLinks team, in consortium with local stakeholders, local consultants, and Florida partners designed city-specific plans for mitigation of flooding. UMC/ICMA facilitated the study, development, and implementation of stormwater drainage and ditch maintenance plans. The team cleaned drainage sites in low lying areas in both cities, with 750 running meters of drainage cleaned in Cuddalore. In Nagapattinam, interconnections for 12 of the city’s historic retention ponds were cleaned, which has allowed for water to flow more freely. Flood prone areas were identified through updated base maps and the capacity of Cuddalore and Nagapattinam to mitigate the impact of future floods resulting from heavy rains, storm surges, and tsunamis were strengthened.

Playground and Park Redevelopment: The tsunami destroyed all community interaction and recreational spaces. Municipal officials from both cities expressed the need for rebuilding recreation spaces specifically for children to help them overcome the trauma of the disaster. The cities and partners felt that projects must have participation from the community so as to help the people overcome their tragedies. The CityLinks team designed and built community playgrounds in Cuddalore from 17-21 January 2007 and in Nagapattinam from January 24-28, 2007. Designers visited the two cities for creative planning and drawing sessions and face-to-face meetings with parents, teachers, school administrators, and other interested community members. The CityLinks team organized a Design Day followed by a brainstorming session to finalize the designs of the playgrounds. Following the finalization of the design drawings, a community-build process was initiated where volunteers of all ages worked side by side for the five-day construction activity.


Related Resource Documents 

For more information contact us at info@umcasia.org 


Conservation & Management Plan for East Kolkata Wetland (EKWL) - WASH


Client: International City/County Management Association

Location: East Kolkata

Duration: July 2005 – May 2007 

ICMA and Urban Management Centre (UMC) worked with the East Kolkata Wetland management authority and utilized results of Asian Development Bank (ADB) and Department for International Development of the United Kingdom (DFID) studies to develop a comprehensive management/institutional structure and implementation plan for the conservation of the ecology and economy of the East Kolkata Wetlands, a Ramsar Site. The study involved looking at aspects of physiographic, socio-economic features of the wetlands.

The management plan provided recommendations for ensuring the wastewater flow, solid waste management in productive farming, biodiversity, land use control and regulations, and strengthening livelihood opportunities provided to the base population.

The assistance also involved preparing a communication plan and strategy for obtaining community acceptance and conformance with the management plan.


For more information contact us at info@umcasia.org 


Developing Communication Strategy for Effective Solid Waste Management  of Municipal Corporation of Greater Mumbai 


Client: The Urban Institute, Washington DC,

            United States Agency for International Development (USAID) 

            International City/County Management Association (ICMA

Location: Mumbai

Duration: December 2005-March 2007 


Communication takes place at various levels in the complex management of people and systems.  Solid Waste Managers at various levels need to recognize and articulate their communications needs, address these, and integrate appropriate tools into their work. The Urban Management Centre (UMC) -  International City/County Management Association  (ICMA)-Urban Institute (UI) consortium was awarded a contract by the United States Agency for  International Development (USAID) called “India Urban Initiatives” (IUI). The purpose of the contract was to provide technical assistance to some of the largest cities in India in the areas of economic development, land ownership, urban renewal and regeneration, registration policy and systems,   sustainable environmental and land management,   public-private partnerships, and support of networks for sharing innovative practices. Mumbai has been struggling with economic growth issues and the provision of a decent living environment for its citizens. The private and public sectors joined together to assist Mumbai with development efforts and created the Mumbai Task Force (MTF) to monitor development activities. MTF defined some steps needed to push economic development forward. UMC   with technical assistance from the Centre for   Environment Education (CEE) developed a   communication strategy for effective Solid Waste   Management (SWM) in partnership with the   Municipal Corporation of Greater Mumbai (MCGM), All-India Institute of Local Self Government  (AIILSG), and MTF along with inputs on technical aspects. 

This project was aimed at assisting the MCGM Solid Waste Department in technological and communication issues. The broad objectives were to: 

UMC set up a multidisciplinary team of experts from within partners and a plan of work in the consultation was prepared.   UMC and the chosen team developed a strategy for implementation by the MCGM - 

UMC and team also developed ideas and initiatives to further develop the communications strategy 


Related Resource Document 

For more information contact us at info@umcasia.org 



Design and Content Development for Mass Communication and Management of IEC process for the Solid Waste Management Department of Ahmedabad Municipal Corporation (2011)

CityLinks Post-Tsunami Recovery Program in Cuddalore and Nagapattinam, Tamil Nadu, India in partnership with Cities of Florida, USA

Conservation & Management Plan for East Kolkata Wetland (EKWL) (2005)

Developing Communication Strategy for Effective Solid Waste Management  of Municipal Corporation of Greater Mumbai (2005)