Moving India towards Sanitation for all (MISAAL)

The Swachh Bharat Mission (SBM) was launched in October 2014 to rid India of open defecation and for overall sanitation improvement in the country.

By early 2019, more than 26 states and 3386 urban areas have been declared free of open defecation. However, having achieved ODF status the urban local bodies (ULB) now need to move towards achieving ODF+ and ODF++ status that ensures sanitation improvement across the value chain.

The “Moving India towards Sanitation for All” program ‘Misaal’, which means setting precedence in Persian language, aims to set precedence for Swachh Heritage cities showcasing scalable and replicable models for other cities. MISAAL is supported by the United States Agency for International Development (USAID) and state governments of Gujarat, Odisha and Rajasthan.

MISAAL aims to improve planning, designing and monitoring systems in the WASH sector through community engagement by targeted behaviour change to support local governments in their efforts.

Geographical Focus





MISAAL will also reach out to international city managers for co-learning and sharing through the support of ICMA.

UMC-MISAAL teams are working closely with the respective city governments and state governments to provide technical handholding support. The key components include sanitation mapping; creation of a dynamic knowledge management portal and dashboarding for sanitation monitoring; strengthen systemic and individual capacities; community engagement for sustained behaviour change and ensuring overall increased toilet usage and safe waste water management (sewerage and faecal sludge management).